Objectives of the Practice

• To provide an opportunity for students to learn and practice business and social skills.
• To inculcate skills of marketing.
• To make students apply concepts like advertising, marketing or supply & demand economics.
• To generate revenue for student programs.

The Context

This venture is a small store which supplies students with many fun and trendy novelty items, some are handmade too. This venture of Department of Management Studies aims to ignite creative thinking, entrepreneurial instincts in students.

The Practice

Giftique, the College Gift Store relies on student involvement in all enterprise operations, from merchandising to maintaining the books. Students make key decisions about store operations and decide what the earned income will be spent on. Students market products to their peers and the college provides them with a supportive environment. Entrepreneurial ventures combine skills with hands-on experience rather than book driven business concepts. They know whether they can run a business in the future.

Obstacles faced if any and strategies adapted to over come

The store cannot function full time and limited budget for purchase. Choosing the right kind of merchandize at reasonable price to attract the students

Impact of the practice

Building Entrepreneurial Skills and Community Relationships with Giftique.